What We Do - Marketing and Communications


Marketing and Communications. MK Communications is a leader in museum marketing offering brand development and integrated marketing solutions for museums nationwide. We have helped museums achieve their goals in image enhancement, brand identity, increased attendance, and renewed community support.

Our Visitor Smart© Marketing Research helps museums understand constituent needs and interests, identify specific challenges to audience development, and create effective marketing strategies. We customize our research around your needs, the results of which are complied in a findings report and from which marketing strategies and audience development plans are tailored.

We work with you to create specific solutions for your short and long-term needs. We develop your Strategic Marketing Plan to ensure that your museum's marketing efforts meet the information, educational and entertainment needs of your public yet are crafted within staff and budget capabilities. Our marketing plans include a detailed communications plan that profiles the museum and showcases exhibits, events, people and collections. We integrate advertising programs that combine print, broadcast, outdoor, and Internet media to reach your targeted audience.

Brand Development. Today's museums strive for the identity that keeps the organization top-of-mind with their constituents. We work with you to build and sustain brand identity and achieve the position you want your organization to have in the community. We help you create a brand and establish standards to ensure that your products and services continue to relate to your brand and are relevant to your constituents.

Heritage Tourism is an important segment of the travel market and a major component of the economic development efforts of communities nationwide. We help you become a tourism resource within your community, develop a heritage tourism program, and collaborate with local and state tourism agencies.

Builds Awareness

"Mary Kay worked with the Smoky Hill Museum to develop marketing and fundraising plans that were uniquely suited to our organization. She quickly understood our needs, and helped us implement a marketing plan with the tools and vision to elevate our standing in the community and accomplish our strategic goals. Thanks to Mary Kay's efforts, we doubled museum attendance rates and significantly increased media impressions."

"As fundraising counsel, Mary Kay was invaluable to our capital campaign, providing us with the in-depth campaign planning and implementation to achieve great success."

Dee Harris,
Formerly Director, Smoky Hill Museum, Salina, KS